The paradox of foresight
Foresight is the service of exposing biases, limited worldviews and lack of adequate preparation within organizations. Selling that into a company is (near) mission impossible. Not only is being outed on all of these shortcomings mortifying, but who would want to pay for it? Yet, it’s the organization that doesn’t see the value in seeking out what they don’t know that needs this work the most. That’s the Paradox of Foresight. Those who don’t see the value in it need it more than anyone, and those who eagerly engage with it, are already more prepared for what may come next.
– Matt Klein in his Cannes ‘25 Debrief