---
title: The paradox of foresight
description: "> Foresight is the service of exposing biases, limited worldviews and
  lack of adequate preparation within organizations. Selling that into a company is
  near mission impossible. Not only is being outed"
doc_version: '1.0'
last_updated: 02-Jan-26
canonical_url: https://garden.johanneskleske.com/the-paradox-of-foresight
---

> Foresight is the service of exposing biases, limited worldviews and lack of adequate preparation within organizations. Selling that into a company is (near) mission impossible. Not only is being outed on all of these shortcomings mortifying, but who would want to _pay_ for it? Yet, it’s the organization that doesn’t see the value in seeking out what they don’t know that needs this work the most. ==That’s the _Paradox of Foresight_. Those who don’t see the value in it need it more than anyone, and those who eagerly engage with it, are already more prepared for what may come next.==

– Matt Klein in his [Cannes ‘25 Debrief](https://zine.kleinkleinklein.com/p/cannes-25-debrief)

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